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Claudio Marcus
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Premium Content
01/12/2022
Smart TV Execs Investigate Future of Measurement
Smart TV manufacturers have found their way into nearly every corner of the industry, whether that is the creation of FAST channels, measurement enhancements and, of course, advertising. And while they’re
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Premium Content
04/27/2021
OpenID Next Step in Cross Platform Collaboration
The stars are aligning in cross platform measurement like never before with TV ad consortium OpenAP gearing up to introduce OpenID as a way to better match audience segments.