Comcast spotlight

Premium Content

12/19/2019

People

Evan Adlman joined AMC Networks to take on the newly-created role of svp, advanced advertising and digital partnerships. He’ll oversee the digital partnerships, programmatic business and operations team

By Cablefax Staff

Found in: People / FCC / Roku / Comcast spotlight / Comcast Advertising / Effectv / Evan Adlman / FreeWheel Publishing / Jonathan McCormack
Premium Content

11/22/2019

Comcast’s Effectv Launches Mnemonic

Effectv (until recently Comcast Spotlight) launched full-service creative ad agency Mnemonic for its clients.

By Cablefax Staff

Found in: Comcast spotlight / Effectv / Mnemonic / Joe Alesi
Premium Content

11/12/2019

Cable Courting Small Business for Ad Sales

Charter’s hoping to get small businesses to market on TV instead of social or digital with the Spectrum Reach “Ad Portal,” currently available in 16 markets.

By Amy Maclean

Found in: Comcast spotlight / Effectv / Fred Bucher / Maria Weaver / Ad Portal / charter / Spectrum Reach
Premium Content

11/06/2019

Comcast Spotlight Rebrands

Comcast Spotlight is the latest ad sales division to rebrand, becoming Effectv (e-FEC-tiv).

By Cablefax Staff

Found in: Cox / charter / Comcast spotlight / Effectv
Premium Content

10/04/2019

People

Comcast Spotlight has upped Kelly Perone to vp, product strategy and Andrea Zapata to vp, data innovation and insights. Both promotions are effective immediately. Perone, who joined Comcast Spotlight from

By Cablefax Staff

Found in: Steve MacDonald / People / David Hudson / A+E Networks / Turner Broadcasting System / TBS / Kelly Perone / TNT / Andrea Zapata / Katz Networks / Hank Oster / Vevo / Chris Ledwith / UPTV / Shelley West / Comcast spotlight / Anthony Burroughs / anthem sports & entertainment / Tremor Video
Premium Content

09/12/2019

Comcast Spotlight Launches Self-Serve Ad Planner

Comcast Spotlight is introducing TV Ad Planner, a new service that lets small business owners and local advertisers plan, design and manage advertising campaigns.

By Cablefax Staff

Found in: tv ad planner / advertising / Comcast spotlight

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The latest in:
Comcast spotlight

People

Comcast’s Effectv Launches Mnemonic

Cable Courting Small Business for Ad Sales