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Premium Content
11/18/2024
Netflix Leaps Into Sports Ring
Netflix took its biggest swing at streaming live sports Friday night when it hosted the boxing fight between Mike Tyson and Jake Paul.
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Premium Content
10/09/2024
Comscore Sets the Score
Comscore is looking to add more insight into what the U.S. consumer’s viewing experience is like nowadays, and it’s teaming up with media expert Evan Shapiro in what they’re dubbing “The Score Report.”
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Premium Content
08/26/2024
FreeWheel, Proximic Target Privacy for CTV
Proximic, a division of Comscore that specializes in audience targeting solutions for programmatic activation, is partnering with FreeWheel to strengthen privacy-focused ID-free audiences for connected TV.
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Premium Content
08/01/2024
Comcast Advertising Expands Comscore Partnership
Comcast Advertising is looking to work more with Comscore, and the two are growing their partnership to enable enhanced cross-platform signal validation through Comcast Advertising’s Signal Authentication offering.
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Premium Content
07/02/2024
Nielsen Evolves Amid Competition, Criticism
The past few years have seen more competition among measurement firms that are trying to separate themselves from the rest of the pack.
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Premium Content
03/20/2024
Comscore, NBCU Make Waves as Upfronts Near
Upfront season is nearly upon us, and folks on all sides of the equation are gearing up to make a big splash as the advertising market looks to continue rebounding after a year of volatility.