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Comscore CTV measurement
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06/06/2022
Comscore Adds CTV Metric in Europe
Media measurement firm Comscore is adding connected TV measurement to its Video Metrix Multi-Platform product for Spain, the U.K. and Italy in June and France and Germany in July. This allows Comscore to provide complete audience measurement across YouTube’s largest device platforms like PCs, mobile phones and CTVs.