The latest in:
connected TV
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Premium Content
08/18/2023
Direct Digital, Beeswax Combine for CTV Ad Buying
The advertising and marketing technology platform Direct Digital Holdings is partnering with FreeWheel’s programmatic buying platform Beeswax to expand access for buying multicultural CTV ad inventory.
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Premium Content
06/02/2023
CTV Popularity Grows
With the digital wave continuing to rise, the vast majority of U.S. households are utilizing CTV devices. Leichtman Research Group found that 88% of U.S. TV households have at least one internet-connected TV device, and 49% of adults watch video on a connected device daily.
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Premium Content
02/14/2023
CTV Ad Spend Continues Rising
Over 226 million streaming viewers are now watching through a connected TV, Tubi’s annual report on audience insight for brands found.
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Premium Content
05/05/2022
Could Smart TVs Find the Fix for Search and Discovery?
Smart TVs are proving to be a powerful tool for consumers looking to access their favorite service and instruments for expanding reach and driving viewership on streamers looking to grow their market position.
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Premium Content
04/07/2021
Distribution
Scripps is gearing up to launch its OTT news network Newsy over the air on October 1, primarily through Scripps-owned ION stations and select Scripps local television stations. Scripps estimates Newsy will be available over the air in at least 80% of US television homes. The network’s newsgathering and programming plans, under the leadership of […]
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Premium Content
04/06/2021
SpotX Sees Spending Increase
With connected TV gaining momentum during the pandemic, video ad platform SpotX saw global ad spending increase 42% in 2020. The uptick was driven primarily by OTT clients that account for nearly 70% of overall ad spend today.