The latest in:
Conviva
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Premium Content
04/11/2022
WrestleMania 38 Surpasses Super Bowl Stats
According to analytics firm Conviva, the two-night WWE event garnered 2.2 billion impressions across all social platforms—beating out the Super Bowl’s 1.8 billion.
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Premium Content
03/22/2022
NBCU To Offer iSpot as Upfront Currency
NBCUniversal doubled down on its retreat from Nielsen measurement, revealing during its One22 Developer Conference Tuesday it will offer iSpot’s data as official currency at its May upfront.
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Premium Content
09/20/2021
Media Mix for Streaming Content
It’s no surprise, but the latest from Conviva solidifies it: streaming has soared over the past three years, and is up 266% globally.
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Premium Content
02/27/2020
TV Rules TikTok
Savvy brands, however, are staking out claims on TikTok with its heavy Gen Z userbase.
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Premium Content
02/05/2020
State of Streaming
Streaming viewing continued to climb in Q419, up 58% YOY, according to research from Conviva.
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Premium Content
01/30/2019
Streaming Trends Still On The Rise
Streaming numbers continue to skyrocket, with a report finding an 89% growth in overall viewing hours for the year, with a 165% growth in Q4 alone.