The latest in:
cross screen media
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Premium Content
03/19/2024
Roku Expands Measurement Deal With Cross Screen
Roku and CTV activation managed service provider Cross Screen Media announced an expanded partnership that will give the agency’s customers greater accuracy in measuring spend across Roku’s inventory and through Roku’s ad platform.
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Premium Content
09/19/2019
RampUp Notebook
Political ad spend projections for 2020 are up $2bln over 2018, reaching $5.8bln according to Cr oss Screen Media ’s CEO Michael Beach . Speaking at LiveRamp’s RampUp summit in NYC Wednesday, Beach said