The latest in:
CTV
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Premium Content
02/14/2025
Roku Rumble: Platform Revenue, Ads Carry Streamer into 2025
Roku’s stock surged as high as 15.91% when the market opened Friday morning following a positive earnings report for 4Q24. After the bell Thursday, Roku detailed a quarter that saw platform revenue eclipse $1 billion for the first time ever while penetration in the U.S. grew to over half of broadband households.
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Premium Content
10/18/2024
Political Ad Spend Skyrockets
September brought the heat when it came to political ad spend, and about a quarter of all political CTV ads in September were presidential according to Madhive data.
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Premium Content
09/06/2024
Fubo’s Triple Play
Fubo is introducing a new proprietary CTV ad format to boost its ad inventory, dubbing it “The Triple Play.
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Premium Content
08/13/2024
FreeWheel Targets CTV with New Solutions
FreeWheel rolled out a new performance suite of solutions made for activation on Beeswax, the company’s demand-side platform.
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Premium Content
01/29/2024
Act FAST For Attention
It’s hard to grab and keep the attention of viewers, but FAST channels seem to solve the puzzle.
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Premium Content
06/02/2023
CTV Popularity Grows
With the digital wave continuing to rise, the vast majority of U.S. households are utilizing CTV devices. Leichtman Research Group found that 88% of U.S. TV households have at least one internet-connected TV device, and 49% of adults watch video on a connected device daily.