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Premium Content
08/09/2021
Roku Attracting SMBs
During an appearance at an investor conference, Roku CFO Steve Louden announced the streamer has already completed deals with all seven major agency holding companies, an early achievement compared to past years.
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Premium Content
10/23/2019
Roku Bulks Up Ad Business with dataxu
Roku is strengthening its advertising business with the $150mln purchase of dataxu, a demand-side platform allowing marketers to plan and buy video ad campaigns.
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Premium Content
03/05/2019
Comcast Looks at Boosting Targeted Ad Business
Comcast is evaluating a group of companies to enhance its targeted advertising business, including Cadent and dataxu.