The latest in:
David Kenny
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Premium Content
11/20/2024
Nielsen’s Kenny Says Data Principles Must Evolve
The media industry is doing a lot of adapting these days, and the same is true when it comes to measurement data.
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Premium Content
03/09/2022
VAB Comes After Nielsen’s Big Data Reports
Video Advertising Bureau President/CEO Sean Cunningham continued his battle against Nielsen , pushing the latter to stop releasing its Big Data monthly reports immediately. Nielsen’s offering goes beyond
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Premium Content
02/28/2022
Nielsen Gearing Up for ‘Digital First’ Upfront
Nielsen has been in hot water since the start of the pandemic, but CEO David Kenny is sure that it will be involved in every transaction that comes out of this spring’s upfront presentations. “I think the
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Premium Content
09/01/2021
MRC Suspends Nielsen Accreditation
The Nielsen saga continued Wednesday when the Media Rating Council officially suspended accreditation for Nielsen’s National Ratings Service and Local TV Ratings service.
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Premium Content
06/04/2021
Nielsen Says It’s Still Relevant for Streaming
Nielsen CEO David Kenny isn’t worried about investor concerns that the media industry’s pivot to streaming will make his company’s measurement irrelevant.
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Premium Content
07/14/2020
Nielsen Flip-Flops
Nielsen reversed course on an earlier decision, announcing the company will integrate out-of-home audiences into the national TV currency this fall as originally planned.