The latest in:
DirecTV
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Premium Content
01/15/2025
DirecTV Becomes Majority Owner of INVIDI
DirecTV acquired majority ownership of INVIDI Technologies, an addressable TV advertising solutions company that enables marketers to target specific audiences on TV without having unnecessary ad impressions.
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Premium Content
01/14/2025
DirecTV Debuts First Genre-Specific Bundle with MySports
With Venu’s grave not even cold yet, DirecTV has launched its own skinny sports bundle, dubbed MySports through its vMVPD offering DirecTV Stream.
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Premium Content
01/13/2025
Optimum Claims Nexstar Disregarding FCC Rules
Altice USA’s Optimum is the latest MVPD to square off with Nexstar.
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Premium Content
01/10/2025
Off the Menu: What Venu’s Demise Really Means
The words “shocker” and “stunning” have been thrown around following the news that Disney, Fox Corp. and Warner Bros. Discovery are discontinuing plans to launch Venu Sports, but there have been red flags on the field since its genesis.
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Premium Content
01/09/2025
DirecTV, DISH Sound Alarm on Venu
Venu Sports’ pathway to launch may not be clear despite the combination of Fubo and Disney’s Hulu+Live TV, with EchoStar and DirecTV both telling the court they are weighing their options.
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Premium Content
01/08/2025
Universal Ads Partners Talk Platform’s Potential
Universal Ads’ early adopters took to CES to discuss how it’ll give media companies the ability to better compete against Big Tech.