The latest in:
Discovery Networks
-
Premium Content
02/10/2022
Beta Reveals Rise in Network Ad Spend
Ad execs plan to significantly increase ad spending on cable networks compared to last year, pointing to a return to pre-pandemic operations, according to a study conducted by Beta Research.
-
Premium Content
-
Premium Content
02/25/2021
Fox News Ranked Greatest Value
Fox News Channel came out on top in a valuation of cable networks by cable operators in Beta Research’s latest, receiving an average perceived value of $1.01.
-
Premium Content
02/10/2021
HGTV Wins Advertiser Love
HGTV won out as the top-ranked basic cable network among ad executives with 36% planning to increase ad spend in the next 12 months compared to 2019.
-
Premium Content
02/15/2018
ESPN Has Highest Perceived Value Among Basic Nets
ESPN has the highest perceived value to cable operators compared to other basic nets ($0.99), beating out Fox News by $0.14 in Beta Research’s fall 2017 cable operator study.