The latest in:
Disney Advertising
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Premium Content
06/13/2024
Disney Rolls Out Interactive Ad Formats
Disney continued the advertising frenzy Thursday by adding two new interactive “advergaming” formats.
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05/10/2024
Executive Round Up: How Priorities Have Changed for Advertisers
With upfront season upon us, we asked executives how advertisers’ priorities have changed over the past year as the linear and digital landscapes continue to evolve. Here’s what they had to say.
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Premium Content
05/08/2024
Disney Adds Walmart Connect to Streaming Inventory
Walmart Connect, the retailer’s audience solutions and measurement insights, is joining Disney Advertising’s addressable streaming inventory.
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Premium Content
01/10/2024
Ad Talks Continue at CES
What will 2024 be the year of? “Consolidation and expansion,” said Disney Advertising SVP, Addressable Sales Jamie Power.
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Premium Content
08/30/2023
Prudential Extends Rose Bowl Sponsorship
Disney Advertising and Prudential Financial extended their agreement for Prudential to remain the presenting sponsor for the Rose Bowl.
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Premium Content
07/27/2023
Women Sports-Focused ‘SportsCenter’ Coming to ESPN
To bring more coverage to women’s sports, Disney Advertising and Ally Financial created two new “SportsCenter” takeovers that’ll focus on big moments in women’s sports.