The latest in:
Disney Advertising
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Premium Content
03/12/2025
Sports Streaming: Handicapping the Opportunities and Challenges
Sports has always been something special. And as live events increasingly make the shift to streaming, it opens up the world of one-to-one relationships.
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Premium Content
02/28/2025
Oscars Ad Inventory Sold Out
Ahead of the 97th running of the Oscars on Sunday, Disney Advertising announced it sold out advertising inventory for the event.
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Premium Content
06/13/2024
Disney Rolls Out Interactive Ad Formats
Disney continued the advertising frenzy Thursday by adding two new interactive “advergaming” formats.
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05/10/2024
Executive Round Up: How Priorities Have Changed for Advertisers
With upfront season upon us, we asked executives how advertisers’ priorities have changed over the past year as the linear and digital landscapes continue to evolve. Here’s what they had to say.
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Premium Content
05/08/2024
Disney Adds Walmart Connect to Streaming Inventory
Walmart Connect, the retailer’s audience solutions and measurement insights, is joining Disney Advertising’s addressable streaming inventory.
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Premium Content
01/10/2024
Ad Talks Continue at CES
What will 2024 be the year of? “Consolidation and expansion,” said Disney Advertising SVP, Addressable Sales Jamie Power.