The latest in:
Domenic DiMeglio
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Premium Content
01/10/2024
Ad Talks Continue at CES
What will 2024 be the year of? “Consolidation and expansion,” said Disney Advertising SVP, Addressable Sales Jamie Power.
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Premium Content
12/07/2023
Rules of Engagement: Brand Value Boosted by Fan Activations
The overwhelming desire among fans for live activations is still going strong as 2023 wraps up, a sentiment that’s continued since in-person events made their returns in 2022.
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Premium Content
10/17/2019
Happy Birthday, All Access
CBS All Access celebrated its fifth birthday on Wednesday, boasting a sub count north of 4mln with nearly 70% in the 18-49 demo.