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EDO
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Premium Content
05/11/2023
Measurement Takes Focus Ahead of Upfronts
It was this time last year when the celebrations surrounding upfronts were focused on the return to in-person formats. But in a year marked with financial difficulties for companies, the focus has turned to finding efficient measurement solutions.
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Premium Content
01/25/2023
Disney’s Deep Dive on Data
Upfront season used to be about splashy, talent-heavy presentations in NYC for media buyers. Those are still taking place for the most part, but there’s been an increasing emphasis on data metric deep dives ahead of the upfronts.
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Premium Content
04/05/2022
Discovery, EDO Collab For Ad Data
Discovery partnered with data measurement and analytics company EDO to enhance TV advertising in their clients’ business objectives. EDO’s Ad EnGage offering allows Discovery to