The latest in:
Effectv
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Premium Content
04/11/2025
Comcast Advertising Changes
Comcast Advertising is introducing a new Media Solutions unit to help streamline advertisers’ ability to access its media assets.
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Premium Content
01/22/2025
Effectv’s At the Wheel
Effectv’s stepping on the gas when it comes to attribution for automotive advertisers across multiscreen TV.
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Premium Content
10/03/2024
Consumers Choosing to Watch Games on TV vs In Person
In the age of direct-to-consumer viewing options, bundles, mergers and the rise and fall of regional sports networks, the demand for live sports viewing is as high as ever. Effectv released a new report
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Premium Content
10/03/2024
Operative Makes Key Adds
Cox Media, Effectv and Spectrum Reach have gone live on Operative’s AOS advertising management solution. AOS is a media platform that unifies and activates a company’s cross-platform data.
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Premium Content
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Premium Content
08/12/2024
Effectv Helping Out Political Advertisers
Comcast Advertising’s ad sales arm Effectv is rolling out a suite of new, multiscreen TV advertising solutions built to assist political advertisers in connecting with voters and potential voters.