The latest in:
Elections
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Premium Content
09/20/2024
Industry Groups Warn FCC Over AI Political Ad Direction
The cable and broadcast industry showed up in force to protest proposed FCC rules aimed at providing greater transparency over the use of AI-generated content in political ads.
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Premium Content
12/18/2023
Political Advertising World Changing Alongside TV
Traditional TV is still king when it comes to reaching voters. For last year’s midterm election, Comcast’s advertising division Effectv found that 81% of reach was unique to traditional TV among the top-reach political campaigns it studied. That doesn’t mean streaming is out of the equation though.
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Premium Content
02/06/2020
Effros: Instantaneity
As I write this on Tuesday afternoon, the full results from the Iowa Democratic caucuses are not yet in, and I don’t care.
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11/07/2018
Midterms: Networks Lean In to Get Voters to the Poll
With midterms on Tuesday, many networks and companies have ramped up voting initiatives to get viewers to the polls.