Extreme Reach | Cablefax

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06/06/2023

IAB Tech Lab Forms Addressable Group

A new collective that’ll lead the development of technology frameworks, technical standards and market strategy to make every TV environment addressable was formed by IAB Tech Lab. It’s called the Advanced TV Commit Group, which hopes to increase interoperability and standardization across TV.

By Cablefax Staff

Found in: GroupM / VAB / Extreme Reach / Xperi / Warner Bros Discovery / IAB Tech Lab / Publica / Nielsen / E. W. Scripps / NBCUniversal / Paramount
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11/22/2021

Nielsen Shifting National Measurement

Nielsen’s push to revolutionize and futureproof its audience measurement continues.

By Cablefax Staff

Found in: Gracenote / Extreme Reach / Nielsen
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07/01/2021

Vizio Certifies Seven for Addressable Spec

Vizio said seven more companies have met the tech requirements of the Open Addressable Ready specifications.

By Cablefax Staff

Found in: Scripps / ViacomCBS / Google / Extreme Reach / AMC Networks / Adcuratio / Hearst / LTN / Freewheel / OAR / WarnerMedia / Disney's Media Networks / Comcast NBCU / INVIDI / VIZIO / discovery / Beachfront / Univision / Fox Corp
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10/16/2019

TVSquared Teams Up With Extreme Reach for AVOD Measurement

TVSquared has partnered with Extreme Reach , a deal that will allow advertisers to measure all TV content served across

By Cablefax Staff

Found in: TVSquared / Extreme Reach
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10/08/2019

Reach for TVSquared

TVSquared and Extreme Reach have teamed up to measure the effectiveness of impressions served across all ad-supported OTT streaming services.

By Cablefax Staff

Found in: TVSquared / Extreme Reach / Talkspace

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IAB Tech Lab Forms Addressable Group

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