The latest in:
Extreme Reach
-
Premium Content
06/06/2023
IAB Tech Lab Forms Addressable Group
A new collective that’ll lead the development of technology frameworks, technical standards and market strategy to make every TV environment addressable was formed by IAB Tech Lab. It’s called the Advanced TV Commit Group, which hopes to increase interoperability and standardization across TV.
-
Premium Content
11/22/2021
Nielsen Shifting National Measurement
Nielsen’s push to revolutionize and futureproof its audience measurement continues.
-
Premium Content
07/01/2021
Vizio Certifies Seven for Addressable Spec
Vizio said seven more companies have met the tech requirements of the Open Addressable Ready specifications.
-
Premium Content
10/16/2019
TVSquared Teams Up With Extreme Reach for AVOD Measurement
TVSquared has partnered with Extreme Reach , a deal that will allow advertisers to measure all TV content served across
-
Premium Content
10/08/2019
Reach for TVSquared
TVSquared and Extreme Reach have teamed up to measure the effectiveness of impressions served across all ad-supported OTT streaming services.