The latest in:
FAST channels
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Premium Content
10/14/2024
FAST & Free: Industry Vet Launches Free Live Sports
Cathy Rasenberger has been content over the years to wear the hat of trusted adviser, but opportunity recently came knocking and she’s jumped in as a partner for new sports streaming platform, Free Live Sports.
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Premium Content
01/29/2024
Act FAST For Attention
It’s hard to grab and keep the attention of viewers, but FAST channels seem to solve the puzzle.
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Premium Content
07/12/2023
Effros: Tiny Slices
Given all the new “FAST” (free, advertiser-supported television) channels being announced as add-ons to the subscription services offered by the likes of Amazon, Netflix and Peacock, it’s not a matter of channel scarcity, it’s a matter of channel glut.
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Premium Content
05/17/2023
Effros: Not So New Normal
The current industry headlines are all about significant drops in “cable subscriber” numbers and a slowdown in paid streaming service subscriptions. That may be “normal” when a market is becoming saturated (like broadband subscriptions) but it’s going to get a lot worse as the not-so-new or normal unfettered choices FAST become a paradox for viewers.
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Premium Content
02/10/2023
Sling Group President Explains Freestream Offering
Sling Freestream made its debut Thursday with more than 200 FAST channels and thousands of on demand titles, with more to come. In this excerpted interview, we discuss the strategy with Sling TV Group President Gary Schanman.
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02/06/2023
Guest Column: OTT Streaming Companies Facing New Challenges
In 2022, Parks Associates data showed consumers becoming less sensitive to price if they can find the perfect blend of content and service options. However, price will be a much more significant factor in downward economic times.