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Freewheel
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Premium Content
01/08/2025
Universal Ads Partners Talk Platform’s Potential
Universal Ads’ early adopters took to CES to discuss how it’ll give media companies the ability to better compete against Big Tech.
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Premium Content
01/06/2025
Comcast, NBCU Ready for CES
As CES week gets underway, Comcast is celebrating with the unveiling of its new Universal Ads platform that’ll be rolled out sometime in 1Q25.
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Premium Content
12/05/2024
FreeWheel Unveils New Contextual Marketplace
FreeWheel is introducing a Contextual Marketplace. Joining as an inaugural member is KERV.ai as well as Proximic, a division of Comscore.
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Premium Content
10/21/2024
Experts Encourage Industry to Embrace AI Innovation
The best approach for companies looking to enhance AI implementation is to experiment according to a WICT Leadership Conference session.
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Premium Content
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Premium Content
09/12/2024
FreeWheel Wins Gold for NBCU
Comcast ’s ad tech platform FreeWheel joined forces with NBCUniversal for the recent Olympic Games to serve as the digital ad insertion and programmatic platform, and it helped NBCU increase the number of