The latest in:
Freewheel
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Premium Content
03/06/2025
FreeWheel, VideoAmp Collab for Attribution
Comcast’s ad tech company FreeWheel is joining forces with VideoAmp to integrate the media ratings firm’s advanced audience measurement and currency solutions into FreeWheel’s Strata platform.
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Premium Content
02/11/2025
Charter’s Kline to Retire
David Kline, EVP of Charter and President of Spectrum Reach, will retire in May following a 46-year career.
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Premium Content
01/08/2025
Universal Ads Partners Talk Platform’s Potential
Universal Ads’ early adopters took to CES to discuss how it’ll give media companies the ability to better compete against Big Tech.
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Premium Content
01/06/2025
Comcast, NBCU Ready for CES
As CES week gets underway, Comcast is celebrating with the unveiling of its new Universal Ads platform that’ll be rolled out sometime in 1Q25.
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Premium Content
12/05/2024
FreeWheel Unveils New Contextual Marketplace
FreeWheel is introducing a Contextual Marketplace. Joining as an inaugural member is KERV.ai as well as Proximic, a division of Comscore.
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Premium Content
10/21/2024
Experts Encourage Industry to Embrace AI Innovation
The best approach for companies looking to enhance AI implementation is to experiment according to a WICT Leadership Conference session.