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GABBCON
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Premium Content
09/09/2021
Nielsen Overhaul a Long Time Coming, Industry Says
After a few months of taking Nielsen to task for its undercounted ratings in 2020 amidst the pandemic, major players are starting to sort out what the ratings service’s suspended MRC accreditation truly means for decision-makers in the television industry.
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Premium Content
04/11/2018
Facebook-Cambridge Analytica: Why Cable Says it Won’t Happen Here
As many in cable gathered around the TV and internet Tuesday to watch Facebook’s Mark Zuckerberg face questions from the Hill, there is a sense that the industry is safe from a similar scandal.
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Premium Content
02/07/2018
Big Apple Buying With GABBCON
GABBCON will tackle diversity and inclusion at its third annual NY Audience Based Buying Summit, bringing together strong female voices to tackle concerns including audience targeting and the rapidly changing TV market.