The latest in:
Gina Mingioni
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Premium Content
04/11/2025
Comcast Advertising Changes
Comcast Advertising is introducing a new Media Solutions unit to help streamline advertisers’ ability to access its media assets.
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Premium Content
01/10/2022
Connecting the Dots for National Addressable Ads
2022 has all the earmarks for being a big year for national addressable advertising, but it’s going to take some serious collaboration between MVPDs and programmers to get there.