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09/25/2019

DTC Brands Embrace TV

There had been the myth in direct-to-consumer brands (think Peloton, Wayfair, Glossier, etc) that television advertising was unnecessary, but the industry is seeing a major shift.

By Mollie Cahillane

Found in: Comedy Central / Viacom / VAB / Postmates / Peloton / Wayfair / Glossier / TVSquared

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