Holiday programming

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12/15/2022

Holiday Programming Holds Value

Approximately 92% of households tune in to holiday programming, research from Effectv found. The ad sales arm of Comcast Cable looked at trends in holiday programming, finding that households watch an average of 20 hours of holiday content during the season (Nov. 25, 2021-Dec. 25, 2021).

By Cablefax Staff

Found in: Lifetime / Freeform / Hallmark / Comcast Cable / Effectv / Holiday programming
12/02/2022

Executive Round Up: How do networks keep holiday programming fresh?

We asked executives how their companies keep their holiday programming fresh year after year. Here’s what they had to say.

By Cablefax Staff

Found in: Hallmark Media / Great American Media / Hector Campos / Samantha DiPippo / Tia Maggini / Holiday programming / Lifetime / UPTV / bill abbott

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