The latest in:
Horowitz Research
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Premium Content
07/09/2024
Horowitz Finds Black Viewers Want Black-Focused Content
Horowitz Research found that culturally relevant content plays a major role in which platforms Black content users utilize.
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Premium Content
05/28/2024
Venu Sports Set to Impact MVPD Subs, Horowitz Finds
The imminent Venu Sports service will surely affect how viewers allocate their TV/streaming budget, and a new Horowitz Research study reveals that 42% of sports viewers 18+ say they would likely subscribe to the ESPN, Fox and Warner Bros. Discovery jv when it’s released.
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Premium Content
03/18/2024
Horowitz Finds Rise in Free OTT Usage in Report
Free is hard to beat, and for TV viewers it’s free OTT services that are making a rise in popularity amid mounting subscription costs.
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Premium Content
05/17/2023
Deals
Consulting firm M/A/R/C Research has acquired Horowitz Research, the firm founded by Howard Horowitz in 1985 that has built a name for itself providing cultural insights on America’s Black, Latinx, Asian, LGBTQIA+, Gen Z and Gen Alpha audiences.
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Premium Content
02/07/2023
Stream is Not Quite the Dream
Streaming was mentioned several times during the FCC’s Diversity Symposium, with Commissioner Geoffrey Starks giving it a shout-out in opening remarks.
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Premium Content
02/15/2022
Multicultural Audiences Embrace Antennas
Horowitz Research’s State of OTA 2021 study found 21% of Black and 33% of Latinx and Asian cord-cutters use an OTA antenna, translating to 2.5 million Black, 5.7 million Latinx and 2.3 Million Asian adults.