The latest in:
IAB
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Premium Content
01/23/2023
IAB Tech Lab Making Programmatic Green
IAB Tech Lab, the digital advertising technical standards body, is launching a program designed to help the ad industry meaningfully lower carbon emissions. It’s a part of a larger effort from IAB and IAB Tech Lab exploring how the industry can develop a framework for the measurement and management of greenhouse gas emissions from media.
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Premium Content
02/08/2022
IAB Warns Measurement Blackout is Coming
IAB is worried about the state of data measurement, warning advertisers that a lack of direction in the industry could cause challenges in campaign measurement. Publishers and ad tech firms aren’t working
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Premium Content
04/06/2020
Quarantine Consumption: Ad Dollars Down, Content Up
There’s been an unprecedented rise in content consumption since the coronavirus outbreak, but it comes a decrease in ad dollars.
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Premium Content
10/22/2019
Digital Ad Spend Jumps 17%
US digital advertising climbed 17% YOY to $57.9bln in the first six months of 2019, according to the latest IAB Internet Advertising Revenue Report.
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Premium Content
09/12/2019
Comscore Focuses on Connected TV
Comscore is emerging from a major reorg (that included an 8% layoff) with a renewed focus on connected TV.
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Premium Content
06/05/2019
People
SpotX has named Dr Neal Richter its first chief scientist. Richter will head the company’s new Salt Lake City