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IAB Tech Lab
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Premium Content
12/07/2023
IAB Tech Lab Launches Effort to Bridge Viewership Gap
Digital ad standards-setting body IAB Tech Lab unveiled its new Advanced TV Initiative, designed to bridge the gap between traditional linear TV, digital video and livestreaming.
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Premium Content
06/06/2023
IAB Tech Lab Forms Addressable Group
A new collective that’ll lead the development of technology frameworks, technical standards and market strategy to make every TV environment addressable was formed by IAB Tech Lab. It’s called the Advanced TV Commit Group, which hopes to increase interoperability and standardization across TV.
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Premium Content
01/23/2023
IAB Tech Lab Making Programmatic Green
IAB Tech Lab, the digital advertising technical standards body, is launching a program designed to help the ad industry meaningfully lower carbon emissions. It’s a part of a larger effort from IAB and IAB Tech Lab exploring how the industry can develop a framework for the measurement and management of greenhouse gas emissions from media.