The latest in:
Imagine Communications
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Premium Content
03/12/2020
NAB Show Won’t Go On in April
The NAB Show has been scrapped for April, with NAB pres/CEO Gordon Smith saying the org is considering a number of potential alternatives and reviewing options for later in the year.
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Premium Content
02/20/2020
NCTC, Imagine Team Up
Imagine Communications partnered with NCTC to power AdKey, a cloud-based, platform agnostic service that supports ad insertion on all IP-based video streams.
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Premium Content
01/06/2020
Industry Prognosticators See Tech Leading the Way in 2020
Cablefax went straight to some of the industry’s finest to find out how tech will power new capabilities in 2020 and beyond.
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Premium Content
10/07/2019
Getting National Linear Addressable TV to Scale
Industry experts all agree there are issues when it comes to enabling national linear addressable television across a unified cable footprint. But agreeing on the largest obstacle is tougher.
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Premium Content
05/29/2019
Cloud-Based Advertising with ATSC 3.0, 5G
With 5G and ATSC 3.0 looming, ad-tech companies are being forced to adjust. Imagine Communications is jumping in feet first, building an open modular platform that’s primarily cloud-based.
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Premium Content
03/28/2018
TV Legacy Systems Holding Back Advanced Advertising Efforts?
Legacy data may provide a standardized measurement platform, but “data is advancing more quickly than our ability to transact on it,” Mike Rosen, NBCU’s evp, advanced advertising and platform sales, told attendees at NewBay Media’s Advanced Advertising conference in NYC Mon.