The latest in:
innovid
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Premium Content
01/11/2024
Disney Tech and Data Showcase Hits Vegas
The festivities at CES 2024 turned into Disney flexing its advertising muscles at its annual Tech and Data showcase Wednesday.
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Premium Content
10/14/2022
Fox Picks Innovid
Fox Corp entered a multi-year partnership with the cross-platform TV measurement company Innovid. Fox will use Innovid’s “Innovid XP” solution, one that takes data from smart TVs, ACR and CTV ad impressions and provides a deduplicated view of audiences for Fox networks and AVOD service Tubi, which has been partnered with Innovid.
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Premium Content
03/22/2022
NBCU To Offer iSpot as Upfront Currency
NBCUniversal doubled down on its retreat from Nielsen measurement, revealing during its One22 Developer Conference Tuesday it will offer iSpot’s data as official currency at its May upfront.
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Premium Content
09/24/2019
Roku, Innovid Launch Linear Measurement Solution
Roku and Innovid have teamed up for an analytics solution that measures daily demographic reach and frequency on TV campaigns run across the Roku platform and linear TV.