The latest in:
Integral Ad Science
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Premium Content
10/13/2022
Netflix Ad-Supported Tier Coming Next Month
Netflix’s lower-priced ad-supported plan is making its debut sooner than expected, arriving November 3 at 9am PT. At launch, the tier will be available in 12 countries: the U.S., the U.K., Australia, Brazil, Canada, France, Germany, Italy, Japan, Korea, Mexico and Spain.
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Premium Content
03/22/2022
NBCU To Offer iSpot as Upfront Currency
NBCUniversal doubled down on its retreat from Nielsen measurement, revealing during its One22 Developer Conference Tuesday it will offer iSpot’s data as official currency at its May upfront.
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Premium Content
09/24/2019
Rise in Connected TV, Rise in Ad Fraud
Until a few years ago, connected TV wasn’t really on anyone’s radar. Now, media execs believe it will supercede everything else. But with the rise in CTV, there also comes the rise in fraud.