The latest in:
IPG
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Premium Content
09/27/2021
Magna Ups Ad Spending Forecast
Local broadcast and cable TV is the only media sector that Magna projects will end 2021 with negative growth (down 4.7%).
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Premium Content
06/25/2019
LiveRamp Buys Data Plus Math for $150mln
LiveRamp is boosting its targeted TV ad presence with the $150mln acquisition of Data Plus Math . The media measurement company aims to enable brands, agencies, cable operators and streaming TV services to