The latest in:
iSpot
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Premium Content
03/25/2024
AudienceXPress, iSpot Team Up
The TV measurement company iSpot is joining forces with Comcast Advertising’s AudienceXpress to embark on a series of new data collaborations.
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Premium Content
09/20/2023
JIC Grants Conditional Certification for Trio
The U.S. Joint Industry Committee approved conditional certification for Comscore, iSpot and VideoAmp, marking the next step in offering ad buyers and sellers more currency options beyond Nielsen.
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Premium Content
07/31/2023
Nexstar Looking for Audience Measurement Partner
Nexstar is on the hunt for a new audience measurement partner. The company issued an open Request for Proposals as it seeks a partner “capable of providing data that accurately reflects the scale and power of the company’s national and local media business.”
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Premium Content
02/08/2023
Measurement A Focus at One23 Conference
Not all reach is equal, and in NBCUniversal’s “golden age of measurement,” it’s about targeting the intersection of advertising content and platform performance. That was the message NBCU Advertising & Partnerships EVP, Measurement & Impact Kelly Abcarian sent while speaking at the One23 developer conference Wednesday.
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Premium Content
05/18/2022
Warner Bros. Discovery Introduces Itself
Just six weeks after the deal officially closed, Warner Bros. Discovery showcased its wide portfolio at its first upfront in NYC as it transitions into a new era.
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03/25/2022
Executive Round Up: What Will Emerge From This Year’s Upfronts?
We asked executives across the industry what they expected to be a key conversation to emerge from this year’s upfronts.