The latest in:
iSpot.tv
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Premium Content
07/02/2024
Nielsen Evolves Amid Competition, Criticism
The past few years have seen more competition among measurement firms that are trying to separate themselves from the rest of the pack.
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Premium Content
04/30/2024
Roku Making Improvements for Advertisers
Roku inked a pair of partnerships to hone in on its advertising and measurement capabilities.
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Premium Content
01/09/2024
CES Panel Talks Ad Shifts
The future of insights, data and advertising across television and streaming were at the heart of a panel hosted by Disney EVP, Category Sales and Client Solutions Lisa Valentino Tuesday at CES.
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Premium Content
09/13/2023
iSpot Acquires 605
The ad measurement company iSpot.tv completed its fourth acquisition in five years Wednesday, and this deal is its largest to date.
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Premium Content
05/10/2023
Fubo’s CTV Measurement Play
Fubo is partnering with iSpot.tv to enhance CTV measurement across the vMVPD’s video advertising inventory.
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Premium Content
09/28/2022
BET Looks to Reach Advanced Audiences
It’s no secret that Nielsen has been under scrutiny by many programmers for undercounted ratings during the pandemic, but some say the problems pre-date COVID. For years, there’s been a deficiency in measurement, specifically in regards to African American consumers, according to BET President of Media Sales Louis Carr.