The latest in:
Joint Industry Committee
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Premium Content
09/20/2023
JIC Grants Conditional Certification for Trio
The U.S. Joint Industry Committee approved conditional certification for Comscore, iSpot and VideoAmp, marking the next step in offering ad buyers and sellers more currency options beyond Nielsen.
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Premium Content
01/09/2023
Programmers Set Focus on Currency
As companies search for streamlined measurement solutions amid Nielsen scrutiny, the advanced advertising ratings company OpenAP is joining forces with the programmers Fox, NBCUniversal, Paramount, TelevisaUnivision and Warner Bros. Discovery, as well as the VAB, to establish the Joint Industry Committee (JIC).