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Jon Carpenter
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Premium Content
03/20/2024
Comscore, NBCU Make Waves as Upfronts Near
Upfront season is nearly upon us, and folks on all sides of the equation are gearing up to make a big splash as the advertising market looks to continue rebounding after a year of volatility.
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Premium Content
12/18/2023
Comscore Reverse Stock Split
Comscore will move forward with a 1-for-20 reverse stock split of its issued and outstanding common stock that it says is needed to comply with Nasdaq listing requirement of $1.00 per share minimum bid price.
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Premium Content
06/08/2023
Comscore CEO on Sunday Ticket Measurement Deal, Upfronts
Comscore has been making a splash as the major alternative measurement competitor to Nielsen, and it gained a huge vote of confidence when Google chose its cross-platform ad measurement product for measuring the incremental reach it will achieve on YouTube TV with Sunday Ticket.