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Josh Feldman
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Premium Content
12/19/2024
Beyond the Bandwidth: Adding to Cart, From the TV Screen to Your Home
There’s more content available to watch than ever before thanks to streaming platforms, particularly ad-supported programming, and with that has also come a rise in advancements in the realm of shoppable TV.
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Premium Content
03/22/2022
NBCU To Offer iSpot as Upfront Currency
NBCUniversal doubled down on its retreat from Nielsen measurement, revealing during its One22 Developer Conference Tuesday it will offer iSpot’s data as official currency at its May upfront.