The latest in:
Kelly Abcarian
-
Premium Content
01/09/2024
CES Panel Talks Ad Shifts
The future of insights, data and advertising across television and streaming were at the heart of a panel hosted by Disney EVP, Category Sales and Client Solutions Lisa Valentino Tuesday at CES.
-
Premium Content
02/08/2023
Measurement A Focus at One23 Conference
Not all reach is equal, and in NBCUniversal’s “golden age of measurement,” it’s about targeting the intersection of advertising content and platform performance. That was the message NBCU Advertising & Partnerships EVP, Measurement & Impact Kelly Abcarian sent while speaking at the One23 developer conference Wednesday.
-
Premium Content
08/23/2021
NBCU Declares Measurement Independence
A top NBCUniversal data executive called for an industry-wide shift in ad measurement Monday.
-
Premium Content
04/21/2021
People
Kelly Abcarian was named evp, measurement & impact at NBCUniversal’s Advertising and Partnerships division. Abcarian was previously gm of Nielsen’s Advanced Video Advertising Group.