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Larry Allen
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01/02/2024
Executive Round Up: 2024 Predictions
2023 was quite the year, but a new year has arrived. Here’s what some industry executives are predicting what’s to come for 2024.
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10/13/2023
Executive Round Up: What’s the Future of Addressable Advertising?
We asked executives in our industry what the future of addressable advertising in the ad space looks like. Here’s what they had to say.
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Premium Content
06/01/2022
Addressable Ad Guidelines Help Streamline Process
Since its launch in 2021, the industry’s “Go Addressable” initiative has sought to fully utilize television as a marketing platform. The effort from major pay TV distributors took a big leap forward Wednesday with the publication of a set of industry guidelines.