The latest in:
Liga MX
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Premium Content
04/12/2024
TelevisaUnivision, Transmit Introduce Ad Format
TelevisaUnivision and the technology platform Transmit teamed up to create a virtual video advertising feature that brings creator-driven social ads to OTT streaming platforms.
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Premium Content
01/06/2023
TelevisaUnivision Makes Liga MX Deal
TelevisaUnivision and Liga MX named T-Mobile as the wireless sponsor of the league in the U.S., with carrier rights to activate under Metro by T-Mobile as the lead brand. It’s the first sponsor TelevisaUnivision obtained for the league since bringing its commercial rights to market in the U.S. in October.
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Premium Content
10/20/2022
Liga MX Brings Commercial Rights to U.S.
To help brands engage more with U.S. Hispanic viewers, TelevisaUnivision expanded its partnership with Liga MX to bring the league’s commercial rights to market in the U.S. Using IP-driven media, experiential, retail activations and more, TelevisaUnivision will allow brands to grow their presence among fans. Its U.S. networks have been the broadcast home for Liga MX for over 30 years and holds the rights to 13 clubs in the league.
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Premium Content
05/16/2022
Apollo Eyes Mexican Soccer Deal
Apollo Global Management plans to offer Mexico’s top-tier soccer league Liga MX a roughly $1.25 billion investment in exchange for a share of the league’s international media revenue.
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Premium Content
06/02/2021
Ratings
TUDN’s Sunday night telecast of the second leg of the Liga MX finale delivered the most-watched soccer match in nearly two years and the top-rated club soccer game on any network since December 2013. The match aired at 9pm ET on Univision and averaged 3 million Total viewers 2+ and 1.8 million Adults 18-49. The […]
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Premium Content
04/12/2021
Verizon 5G + Univision Soccer
Univision and Verizon announced a multi-year partnership to deliver advanced 5G viewing experiences for the Liga MX.