The latest in:
Macy’s
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Premium Content
03/18/2025
Spectrum Reach Introduces New Planning Tool
Charter ’s ad sales arm Spectrum Reach underwent a full-market rollout of its newest planning tool called Audience Reach Optimizer (ARO). It’s designed to help with the effectiveness and efficiency of ad
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Premium Content
03/18/2025
Programming
Well before Season 2 of “Percy Jackson and the Olympians” premieres on Disney+ in December, Disney is renewing the show for a third season. Season 3 will be based on “The
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Premium Content
03/18/2025
Popularity in Ad-Supported Streaming Rising, VAB Finds
Ad-supported streaming is now mainstream in the eyes of VAB . The bureau unveiled its latest study “Bigger, Bolder & More Ad-Supported: 25 Streaming Trends That Are Impacting Marketing Plans in 2025,”
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03/18/2025
Steps Forward: Industry Offers AI Policy Recommendations
Comments were due to the Office of Science and Technology Policy on what should be included in an AI Action Plan.
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Premium Content
03/18/2025
Ratings
The top five cable networks in the weekly primetime and total-day ratings were nearly identical for a second straight week. For March 10-16, Fox News kept its usual spot atop the primetime mountain with 2.98
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Premium Content
03/18/2025
Starks to Exit FCC
FCC Commissioner Geoffrey Starks stunned Washington Tuesday with the news he intends to resign from the agency this spring. “With my extraordinary fellow Commissioners and the incredible career staff at the