The latest in:
Magid
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Premium Content
12/11/2023
Churn Notice: Magid Sees Streaming Churn Rising, But It’s Not All Bad
To everything, churn, churn, churn. There is a season, churn, churn, churn. And for streamers, there really is a time to gain and a time to lose, with not all churn created equal.
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Premium Content
10/14/2020
On the Circuit
CTAM honored Leigh Woisard , svp of public affairs at Cox , with the 2020 CTAM Beacon Award for communications excellence. The group also announced the 2020 TAMI Award winners for their contributions to
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Premium Content
10/21/2019
People
Magid tapped Scott Carlin , the former pres of HBO Domestic Television, as evp of global media and entertainment, effective immediately. Carlin spent seven years at HBO, where he was responsible for generating
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Premium Content
10/10/2019
People
Korman Tam was elevated to vp, pricing & strategy for NBCU content distribution. He continues to report to NBCU content
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Premium Content
05/20/2019
People
Magid tapped industry vet Brian Katz as its new svp, product and data strategy for EmotionalDNA. Katz will play a senior role in Magid’s eDNA product, a proprietary dataset that
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Premium Content
05/07/2019
Should I Play or Should I Go?
Ancillary content that introduces AR and/or VR can move the needle on brand perception in a positive direction, so long as they enhance the experience.