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Mark Lieberman
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Premium Content
03/03/2020
Super Tuesday Brings Super Bucks to Cable Ad Spending
Super Tuesday doesn’t just help shake out the Democratic presidential race, it’s also a springboard for political ad spending. TV continues to draw big bucks, with Viamedia reporting Tuesday that spending in cable political advertising from presidential candidates has jumped as much as 146% vs. year-to-date 2016.
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Premium Content
07/31/2019
Digital Advertising Can Lift Linear TV
The buzz is all around digital advertising, and for good reason. It is projected that $130bln will be spent on digital by the end of 2019, compared to the $71bln annual spend on traditional linear TV advertising (in which $6bln is spent on spot cable).