Marketing

Premium Content

12/15/2021

Marketing

Sirius XM and Discovery are teaming up to bring discovery+ to more consumers. Eligible new and existing subscribers to SiriusXM’s Platinum VIP plan will be able to activate a complimentary

By Cablefax Staff

Found in: Marketing / discovery / Sirius XM
Premium Content

07/23/2021

Altice USA Kicks Off Optimum Rebrand

Altice USA is rebranding its mobile product from Altice Mobile, all part of a larger plan to align all Altice USA brands under the Optimum name.

By Sara Winegardner

Found in: Wireless / Marketing / rebrand / Altice USA / Sprint / Optimum / T-Mobile / Optimum Mobile
Premium Content

04/24/2020

Marketing

Pay-as-you-go satellite offering Orby TV is rolling out its cheapest promo yet for customers. Starting

By Cablefax Staff

Found in: Marketing / Orby TV
Premium Content

01/21/2020

Majority of Marketers Use Advanced TV

OTT and connected TV was the most purchased type of advanced advertising in the past year, according to a survey of marketers from Comcast’s FreeWheel.

By Cablefax Staff

Found in: Marketing / ott / research / advanced TV
Premium Content

08/13/2018

PromaxBDA’s Marketing Chief Chats about Changing Media

Fresh from her first conference, we catch up with Jennifer Ball, who left Univision at the beginning of 2018 to head marketing for 61-year-old PromaxBDA.

By Cablefax Staff

Found in: Marketing / PromaxBDA
03/13/2018

Here Comes truTV Awareness Month

TruTV continues to poke fun of itself as new viewers seek out the network during March Madness, with the net rolling out “truTV Awareness Month.”

By Amy Maclean

Found in: Marketing / TruTV / March Madness

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The latest in:
Marketing

Altice USA Kicks Off Optimum Rebrand

Marketing

Majority of Marketers Use Advanced TV

PromaxBDA’s Marketing Chief Chats about Changing Media

Here Comes truTV Awareness Month

The Daily

Comcast Solidifies Plans to Spin-off Cable Networks

Calendar

2024 Most Powerful Women Awards Nominations Open July 8th, 2024.

Cablefax 100 Awards Nominations Open November 13th, 2024.

Jobs