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Marketing
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Premium Content
01/17/2025
Time’s up? Countdown to the TikTok Ban Begins
A major social media platform may say goodbye to the U.S. this weekend. The Supreme Court on Friday rejected an appeal from TikTok regarding a law that would effectively ban the app in the U.S. on Sunday
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Premium Content
12/15/2021
Marketing
Sirius XM and Discovery are teaming up to bring discovery+ to more consumers. Eligible new and existing subscribers to SiriusXM’s Platinum VIP plan will be able to activate a complimentary
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Premium Content
07/23/2021
Altice USA Kicks Off Optimum Rebrand
Altice USA is rebranding its mobile product from Altice Mobile, all part of a larger plan to align all Altice USA brands under the Optimum name.
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Premium Content
04/24/2020
Marketing
Pay-as-you-go satellite offering Orby TV is rolling out its cheapest promo yet for customers. Starting
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Premium Content
01/21/2020
Majority of Marketers Use Advanced TV
OTT and connected TV was the most purchased type of advanced advertising in the past year, according to a survey of marketers from Comcast’s FreeWheel.
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Premium Content
08/13/2018
PromaxBDA’s Marketing Chief Chats about Changing Media
Fresh from her first conference, we catch up with Jennifer Ball, who left Univision at the beginning of 2018 to head marketing for 61-year-old PromaxBDA.