The latest in:
measurement
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Premium Content
03/04/2021
CEOs Dissect the SVOD, AVOD Mix
As ViacomCBS’ Paramount+ enters the crowded SVOD space, questions remain about how many direct-to-consumer offerings the market can sustain.
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12/29/2020
What Comscore Deal for Comcast TV Data Means for Cable Operators
Comcast’s set-top data agreement with Comscore is significant on its own, but it also illustrates the value of viewership data to other operators.
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Premium Content
01/30/2020
Effros: Numerology
The old adage “figures don’t lie, but liars can figure” should probably be modified in looking at some of the numbers recently released about television program viewing and subscriptions.
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Premium Content
03/18/2019
Tunity Q&A: Tuning In to Out-of-Home Viewing
We spoke with Tunity’s head of research & analytics Paul Lindstrom about the company’s approach to out-of-home measurement.
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Premium Content
08/07/2017
35 Days Later: Nielsen Touts Longer TV Data Tail
As a growing chorus of TV execs push advertisers to pay for viewing beyond Live+7, Nielsen says that longer tail viewing habits may turn up the pressure.