The latest in:
Media Rating Council
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Premium Content
03/20/2024
Comscore, NBCU Make Waves as Upfronts Near
Upfront season is nearly upon us, and folks on all sides of the equation are gearing up to make a big splash as the advertising market looks to continue rebounding after a year of volatility.
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Premium Content
04/17/2023
MRC Lifts Nielsen National Measurement Suspension
Nielsen is back. The Media Rating Council’s board has reinstated the accreditation of its National Television Audience Measurement service at the recommendation of its TV Committee.
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Premium Content
09/01/2022
Nielsen Prepares to Go Private, Responds to FCC Critique
It’s a new era in Nielsen’s history as shareholders approved an acquisition of the TV measurement company by a private equity consortium. The all-cash deal was valued at approximately $16 billion.
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Premium Content
10/27/2021
Another Round of Comscore VS. Nielsen
Comscore is fighting back against Nielsen after the latter asserted the big data sets used by Comscore for measurement purposes have a number of flaws.
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Premium Content
09/09/2021
Nielsen Overhaul a Long Time Coming, Industry Says
After a few months of taking Nielsen to task for its undercounted ratings in 2020 amidst the pandemic, major players are starting to sort out what the ratings service’s suspended MRC accreditation truly means for decision-makers in the television industry.
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Premium Content
09/01/2021
MRC Suspends Nielsen Accreditation
The Nielsen saga continued Wednesday when the Media Rating Council officially suspended accreditation for Nielsen’s National Ratings Service and Local TV Ratings service.