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Media Rating Council
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Premium Content
04/08/2025
Comscore Scores New MRC Accreditation
Comscore was given accreditation for its household-level TV measurement by the Media Rating Council on Tuesday.
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Premium Content
01/23/2025
Nielsen Wins MRC Accreditation
Nielsen had something to celebrate Tuesday with the Media Rating Council completing its accreditation process covering the measurement firm’s Big Data + Panel national TV measurement.
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Premium Content
03/20/2024
Comscore, NBCU Make Waves as Upfronts Near
Upfront season is nearly upon us, and folks on all sides of the equation are gearing up to make a big splash as the advertising market looks to continue rebounding after a year of volatility.
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Premium Content
04/17/2023
MRC Lifts Nielsen National Measurement Suspension
Nielsen is back. The Media Rating Council’s board has reinstated the accreditation of its National Television Audience Measurement service at the recommendation of its TV Committee.
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Premium Content
09/01/2022
Nielsen Prepares to Go Private, Responds to FCC Critique
It’s a new era in Nielsen’s history as shareholders approved an acquisition of the TV measurement company by a private equity consortium. The all-cash deal was valued at approximately $16 billion.
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Premium Content
10/27/2021
Another Round of Comscore VS. Nielsen
Comscore is fighting back against Nielsen after the latter asserted the big data sets used by Comscore for measurement purposes have a number of flaws.