Michigan State | Cablefax

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03/19/2021

March Madness Scores Big

Thursday night’s First Four Men’s NCAA Division 1 games delivered a gross audience of 7.6 million viewers across TBS, truTV, NCAA March Madness Live and TV Everywhere platforms. TBS and truTV’s telecasts were up 36% vs 2019, with an average of 7.3 million viewers based on Nielsen Fast Nationals. Those numbers are projected to increase […]

By Cablefax Staff

Found in: TruTV / TBS / TV Everywhere / March Madness / UCLA / Covid-19 / First Four Men's NCAA Division I / NCAA March Madness Live / Michigan State / ESPN / Men's Tournament Challenge / Nielsen

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