The latest in:
midterms
-
Premium Content
12/08/2022
Linear Still Best Destination for Midterm Ad Buys
There’s a lot of talk about the advertising industry moving away from the linear business and going toward connected TV and the like, but the inventory isn’t quite there yet to support pivotal moments like the 2022 midterm elections.
-
Premium Content
11/08/2018
Midterms Bring New Leaders, Big Ratings
Tuesday’s midterms brought the expected flip of the House, with Frank Pallone (D-NJ) poised to become chmn of House Commerce.
-
Premium Content
11/08/2018
Effros: No Midterm Surprises
Too many folks are still asking questions about the midterm elections and what they might mean. But, I think happily my take is pretty simple; no surprises.
-
11/07/2018
Midterms: Networks Lean In to Get Voters to the Poll
With midterms on Tuesday, many networks and companies have ramped up voting initiatives to get viewers to the polls.
-
Premium Content
08/23/2018
Political Advertising Approaching November Midterms
Elections always promise to be interesting, and this year is no exception. As races continue to heat up across the country, the industry has its eye on political advertising.