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Mike Dean
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Premium Content
03/13/2019
Project OAR Launches for Addressable Advertising Standard
A consortium made up of media companies such as Disney Media Networks, CBS, Discovery, AMC Networks, Comcast’s FreeWheel and NBCU, AT&T’s Turner and Xandr, and others are joining smart TV maker VIZIO to establish an addressable advertising standard under Project OAR (Open Addressable Ready).