Mike Dean | Cablefax

Premium Content

03/13/2019

Project OAR Launches for Addressable Advertising Standard

A consortium made up of media companies such as Disney Media Networks, CBS, Discovery, AMC Networks, Comcast’s FreeWheel and NBCU, AT&T’s Turner and Xandr, and others are joining smart TV maker VIZIO to establish an addressable advertising standard under Project OAR (Open Addressable Ready).

By Cablefax Staff

Found in: CBS / Freewheel / Canoe / addressable advertising / Inscape / Disney Media Networks / VIZIO / Mike Dean

THE SKINNY

The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Carley Ashley, [email protected], for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.

Breaking News

Just Released: Cablefax’s 2024 Most Powerful Women MORE

The latest in:
Mike Dean

Project OAR Launches for Addressable Advertising Standard

The Daily

Spectrum News Recaps a Year of Growth

Calendar

Cablefax 100 Awards Nominations Open November 13th, 2024.

Jobs